It’s hard to believe that helping create an enduring rock and roll legend would lead to a career branding and marketing companies big and small, established and start-up throughout the U.S.

Being part of the “start-up” days of KISS (still one of the world’s top grossing bands) and other more established recording artists like Paul McCartney and Eric Clapton, showed Susan Garber how to put the power into branding and marketing needed to create successful products and companies.  

She is accomplished at putting her insights and ingenuity to use for a wide variety of clients, products, and services in part by always staying focused on understanding not just the product itself but the product’s consumer as well.

Now, with extensive experience in traditional and digital business strategy, marketing, and advertising, Susan consults with clients to focus their strategic business planning and marketing, develop branding and positioning, optimize digital and online efforts, field market research, and develop communications messaging.

Drawing from a resident cast consisting of some of the best minds and talent from all marketing disciplines, Susan tailors a team that is best suited for each engagement to produce creative, flexible, and fresh strategies.

Prior to becoming a consultant, Susan was Senior Vice President at Launch Media, an early start-up that created and marketed one of the industry’s first interactive products (later sold to Yahoo!). While at Launch, she was responsible for image and branding as well as all consumer and trade marketing, advertising, interactive, and public relations programs.

Previously, Susan held senior account management positions at influential advertising agencies in New York, San Francisco and Los Angeles, including BBDO and FCB.